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Our Story

Many years have passed since our story began in 1958. During this time, we have continually strived to build a strong and trusting relationship with you, our customers…who inspire us to always exceed your expectations.

Just as we were, from the very beginning, we will continue to deliver on flavor, quality and promise to remain true to maintaining the delicious taste and nutritional value you deserve, generation after generation…

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Rice brand in Saudi Arabia

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Indian basmati Sella rice brand

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Fleet of delivery trucks

Our Products

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"Behind the quality and unique taste… is a long story of careful attention that starts from the most fertile plains of India’s agricultural lands and fields… passing through the hands of experts who pay particular attention to the rice grains, grain by grain… So that it reaches you with the most delicious taste and the finest quality…therefore… There is rice… and there is Abu Kass…"

Abu Kass Around The World

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