Many years have passed since our story began in 1958. During this time, we have continually strived to build a strong and trusting relationship with you, our customers…who inspire us to always exceed your expectations.
Just as we were, from the very beginning, we will continue to deliver on flavor, quality and promise to remain true to maintaining the delicious taste and nutritional value you deserve, generation after generation…
Years of quality
Countries of export
MT of rice ageing capacity
Rice brand in Saudi Arabia
Indian basmati Sella rice brand
Fleet of delivery trucks
Basmati is a long grain aromatic rice grown for many centuries in a specific geographical area, at the Himalayan foothills of the Indian
sub-continent. The rice is blessed with characteristics of extra- long slender grains that swell to at least twice their original size after cooking. The rice is renowned for its soft and fluffy texture, delicious taste, superior aroma and distinct flavor. Basmati rice is unique among other rice varieties.
With unique agro-climatic conditions, a fertile geographical area, and cautious care at every stage of cultivation and harvesting, Abukass rice is produced with pearl-like grains capable of turning any meal into a real pleasure.
To maintain our leadership in the rice category, through the quality of our products, the efficiency of our distribution and the loyalty of our customers.
Behind the quality and unique taste… is a long story of careful attention that starts from the most fertile plains of India’s agricultural lands and fields… passing through several stages… … From harvest and through our specialized office and labs based in the heart of India’s most fertile fields. More than 100 of our experts, all specialists in basmati rice, follow all the stages of cultivation and production until it reaches us in the highest quality possible…
This long journey results in only the finest grains of rice, with unparalleled cooking quality, unique flavour and the highest nutritional value… So, the length and size of the grain doubles after cooking… and therefore…
There is rice … and there is Abu Kass rice.
Providing high quality products that customers love and more than meets their expectations.
We promise our customers and ourselves that quality is our ultimate goal and that we strive to meet the highest standards.
To make a dedicated effort to our customers, distributors, partners, and to always provide a superior and professional service.
We love what we do and take pride in providing the ultimate taste and the finest nutritional value.
Commitment to integrity, fairness, and trust in all our relationships.
To exceed our goals of product excellence by continuous product improvements, and refinements.
Growth through Innovation
An ongoing commitment to growth, development and innovation in all aspects of our work. And maximize the growth and development potential of our employees.